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    MEET THE FOUNDER//

    Founder Series: Kat Pither, Yogi Bare

    Meet Kat Pither, the brains (and heart) behind Yogi Bare—the brand that took the yoga world, shook it by its eco-conscious shoulders, and said, "You belong here." But who is Kat beyond the mats, the sustainability ethos, and the game-changing designs? We sat down with her to talk about her journey, her challenges, and why she believes that success is all about space.

    By Dandy / Mar 03 2025
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    "Just a girl who looked for a wonderful life and found it."

    Kat’s story isn’t your typical “I went to a yoga retreat in Bali and found enlightenment” tale. At 17, she found herself in rehab, self-medicating what she later understood to be anxiety and PTSD. “It was there I found yoga. And wow, it changed me.” For the first time, she felt truly connected—to her body, her breath, herself. But stepping into the wider yoga world? That was a different experience.

     

    “I felt intimidated. I didn’t understand the routines, the words, or why my body couldn’t do certain shapes. I felt like I didn’t belong.” Instead of giving up, she trained as a teacher, determined to make yoga accessible to everyone—prisoners, kids, sports teams, anyone who might otherwise feel like an outsider.

     

    Then she turned her attention to the yoga mat industry. On one side, PVC-heavy, earth-polluting mats. On the other, luxe mats priced so high they felt like a members-only pass to an elite club. Yogi Bare was born to be different—an open invitation to yoga, no matter who you are.

    Heart Over Hype: The Values That Shape Yogi Bare

    “Gosh, I am such a heart and gut girl!” Kat exclaims when asked how she makes business decisions. For her, it always comes back to one question: How does this make people feel?

     

    From pioneering a mat recycling scheme (turning used mats into playground flooring) to launching the “You’ll Never Walk Alone” collab with Liverpool Football Club (supporting mental health initiatives in the city), Yogi Bare isn’t just about selling products—it’s about creating real impact.

     

    And while other wellness brands thrive on making people feel less than, Kat refuses to play that game. “So much of marketing is about making people insecure so they’ll buy something to ‘fix’ themselves. But why are we building a culture based on destroying self-esteem?”

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    Debunking the "Eco" Buzzword

    Kat is a firm believer that language matters. “People throw around terms like ‘eco-friendly’ and ‘ethical’ without really thinking about what they mean.” That’s why Yogi Bare chooses to say eco-conscious instead—because no product is truly impact-free. Instead of greenwashing, Kat shares her brand’s journey (and mistakes) openly, encouraging others to adopt sustainable practices. “If we gatekeep sustainability, how can we create real change?”

    The Real Conversation Around Wellness

    Forget the aspirational, unattainable “wellness babe” aesthetic—Kat’s mission is to remind people that who you are today is enough. “So many brands sell a dream: ‘Buy this and you’ll be stress-free, glowing, and floating through life.’ But I wanted to create a space where people feel truly seen and supported as they are.”

    The Unseen Wins: Confidence, Resilience, and Anxiety Hacks

    When asked about her proudest moment as a founder, Kat doesn’t list sales figures or awards. Instead, she talks about the moments no one sees. “It’s learning to pick myself up when things go wrong. Learning not to let failures consume me. Learning to be okay with figuring things out imperfectly.”

     

    Her go-to trick for handling anxiety? A grounding exercise taught to her by her boyfriend:

     

    • Where am I right now?


       
    • What are three things I can see?


       
    • What are three things I can hear?


       
    • What are three things I can feel?


       
    • Can anything actually harm me in this moment?


       

    (It takes her two tries, but it always works.)

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    "Your mistakes do not define you."

    If she could go back and give young Kat one piece of advice, it would be this: “There’s going to be things in life that break you. Study the pieces. Maybe you take out the bits that never really fit. Maybe you Kintsugi them back together in a new way—with wisdom you didn’t have before. Glass reflects differently when it’s been broken.”

    Being a Woman in Wellness—On Her Own Terms

    While many female founders talk about the challenges of being a woman in business, Kat takes a different stance. “Women are creating some of the most impactful businesses out there because we are our own consumer. We create for each other from an authentic place. No one can do it like us.”

     

    That said, she acknowledges that not every space will feel welcoming. “Sometimes your nervous system will scream that you don’t belong. That’s okay. It’s just not your room. Walk in, take what you need, and leave.”

    "Nothing works if you don’t work."

    Wellness, to Kat, is about simplicity. “The world constantly throws new hacks and trends at us, but if we haven’t got the basics down, our wellbeing isn’t sustainable.”

     

    For her, that means figuring out what works for her body—not just following trends. “I used to feel guilt around not being vegan in the yoga space, but for my health, I needed an ancestral diet. Yoga teaches ahimsa—non-harm—but I realised I can’t do good in the world if I’m not functioning.”

     

    After an ectopic pregnancy left her anaemic, she became passionate about understanding her body’s unique needs. “I blend Ayurvedic principles with science—there are great online quizzes to find your Ayurvedic constitution! Then I get my blood work done and build a protocol for what I actually need.”

    Success = Space

    Kat used to believe success meant more. More achievements, more launches, more hustle. Now? “Success is space. It’s time to be present with the people I love. It’s being able to truly celebrate what we’ve built at Yogi Bare. It’s knowing I don’t have to constantly chase the next thing.”

     

    And that, we’d argue, is the kind of success that truly matters.

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    The Power of Life, Not Leadership

    When asked about the person or moment that shaped her journey, Kat shared a refreshing take: “It’s not the ‘leaders’ of the world that inspire. It’s life itself.” For Kat, leadership is about perspective, not pedestal—“Leaders only operate from their own experience. We can’t all walk the same path.”

     

    Instead of idolising others, Kat encourages us to focus on what makes us feel alive. “What moments, songs, or experiences define you? What connects you? It’s about finding what resonates with you, not who you follow.” This mindset has shaped Kat’s journey at Yogi Bare, where she focuses on the things that truly matter.

    What's Next for Kat & yogi Bare?

    Three C’s: Community, Confidence, and Collaborations. After a tough year—hit by major fraud and forced to rebuild—Kat is focused on reconnecting. “A brand doesn’t exist without its community,” she says, and Yogi Bare is creating spaces to bring people together.

     

    Collaboration is at the heart of what they do, with exciting partnerships on the horizon. But the biggest goal? Confidence. “Self-doubt creeps in, but being gentle with myself and leaning on our community is helping me rebuild.”

    Building a Wellness Business: Kat’s Advice

    Authenticity is everything. “Ask yourself what sets your heart on fire—what excites you so much you’d stay up all night learning about it? That’s your secret sauce,” Kat shares. A business built from real passion and purpose is what carries you through the hard days.

     

    She warns against entering the wellness space just because it’s trending. “There are so many soulless brands now. If it’s not deeply meaningful to you, it won’t be magnetic to others.” Instead, she urges founders to share their story, document their journey, and—most importantly—celebrate the wins. “If you’re not making time for joy, what’s the point?”

    The Founder Toolkit

    Forget fancy apps—Kat swears by simplicity. A paper notebook for ideas, blocking out creative time, and showing up for the community you’re building all make a difference. She also carves out space to think, listens to white noise (yes, even hairdryer sounds), and swears by The Artist’s Way for fresh inspiration.

     

    Her biggest rule? “Never look at your competitors. You’ll only get stuck in doubt. Stay in your lane, follow your gut, and you won’t need to check what others are doing.”

    Kat’s story is a powerful reminder that wellness isn’t about having it all figured out—it’s about showing up, as you are, and giving yourself grace. Stay tuned for the next instalment of the Dandy Founder Series, where we sit down with another game-changing name in the wellness world. Until then, go easy on yourself. Kat would approve.

    Disclaimer: The content on this site is for informational purposes only and should not be considered professional advice. Always consult with a qualified healthcare provider before making any decisions regarding your health or wellbeing.

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